Post by account_disabled on Feb 23, 2024 20:56:40 GMT -7
In order to get the perfect product, such specialists usually work together with UX designers . Because in order to understand the integrity of the product, in addition to the text, graphic design plays an important role . UX copywriting destination. A typical copywriting task is to sell a product or service, so it creates marketing texts: it can be social media posts, a blog, an advertising scenario, and more. The ultimate goal is always one - to sell. UX copywriting works only in the digital space, directly on the site and application.
The main goal of UX copywriting is to improve navigation Taiyuan Mobile Number List for users entering the site. Each visitor should be able to easily perform the action they need. text format. A typical copywriter creates a variety of content, from product descriptions to video content. UX copywriters mainly work with microtexts, which sometimes consist of one word. team work. The copywriter is guided by the tasks of marketers, SEO specialists, editors (depending on the goals and budget). At the same time, he can work independently. A UX copywriter is a team player. He must constantly communicate with the designer, developer, analyst to clearly understand what he is writing. This is especially true for complex technical applications where dozens of questions arise every day. Evaluation of effectiveness.
The work performed by a regular copywriter is evaluated by the following metrics - page view duration, site exit rate, scroll map, conversion, position in search results. And the work of a UX copywriter is measured - by daily visits, the number of completed deals, reviews, repeat visits and time spent on tasks. UX The task of a UX copywriter For large employers - Google, Amazon and Microsoft - UX copywriter is an integral member of the team, while small companies invite copywriters at the final stage, when only content is missing. Sometimes the texts are written by a designer or a marketer. The downside of this approach is that the texts can be perceived in isolation from the product and not be useful enough.