Post by account_disabled on Jan 4, 2024 4:15:01 GMT -7
AGarcia Anna Garca Project Manager Nov of min reading COVID came into our lives without warning. Without asking our permission. It stopped production chains mobility and the largest source of income of the Spanish economy tourism sector that contributes around . billion euros annually to the national GDP and accounts for . of employment in Spain Hosteltur . Coronavirus what now As good communication professionals we look in our crisis manual. What to say to guests potential clients and workers in the event of a global pandemic Error . Not found . We find ourselves without an answer it does not exist.
No one was prepared to know what to say or what to do in a situation like this. Our first impulse is to investigate and see what the competition is doing in terms of communication both external and internal lets not Phone Number List forget our human potential please. Perfect. Are they continuing with their usual planning on social networks Have they lowered the frequency of publication per week Are they creating interesting content on the website or newsletter What tone and message are they conveying to their followers Is it positive or avoidant Do you advertise in print or digital format But lets not make a mistake.
It is not about copying the competition it is about observing it to detect possible mistakes and not making them with our company. And above all it is time to use common sense. It is evident that the message we are going to send is going to change. in times of pandemic No. Absolutely not. Lets adapt our communication strategy and redefine short and longterm objectives but lets not become transparent as if the crisis would magically disappear if we do it too. Lets face it with positive communication with new content that is attractive and of interest to our audiences Lets generate that.
No one was prepared to know what to say or what to do in a situation like this. Our first impulse is to investigate and see what the competition is doing in terms of communication both external and internal lets not Phone Number List forget our human potential please. Perfect. Are they continuing with their usual planning on social networks Have they lowered the frequency of publication per week Are they creating interesting content on the website or newsletter What tone and message are they conveying to their followers Is it positive or avoidant Do you advertise in print or digital format But lets not make a mistake.
It is not about copying the competition it is about observing it to detect possible mistakes and not making them with our company. And above all it is time to use common sense. It is evident that the message we are going to send is going to change. in times of pandemic No. Absolutely not. Lets adapt our communication strategy and redefine short and longterm objectives but lets not become transparent as if the crisis would magically disappear if we do it too. Lets face it with positive communication with new content that is attractive and of interest to our audiences Lets generate that.